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| Even the most successful radio stations have
at least some unsold commercial airtime (inventory) every week;
some have just a handful of spots, others have many unsold commercial
units. Both radio stations and advertisers have wished for a
way to fairly price this inventory that is only known at the
last minute (a day or two prior to the week of airing) but no
such marketplace exists. |
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| The Bid4Spots.com founders realized that the
only way to establish a fair price, reflecting the desire of
the buyer (advertiser) and the need of the seller (radio station)
was to have an auction take place as close as possible to the
air date when the station sales manager has a very true picture
of the amount of unsold inventory. |
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| AmbaSoft was commissioned to develop this vision
into an online reverse auction reality. In standard auctions,
the buyers bid against one another and the highest price wins;
in reverse auctions the sellers compete and the lowest price
wins. In this case radio stations compete for an advertisers’
business and the lowest price wins. |
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| Bid4Spots was developed in .NET with SQLServer
(SQL2000) and has been efficiently designed for scalability
and security. |
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| Bid4Spots was successfully launched in January
2005. |
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Weekly Online Auction of Last-Minute Radio Inventory 
